10 customer experience lessons from a CRM pioneer and trailblazer

10 customer experience lessons from a CRM pioneer and trailblazer
Eighty-four percent of customers say the experience a company provides is as important as its products and services. Michael Maoz, a senior vice president of Innovation Strategy at Salesforce, has been researching the science and art of delivering world-class customer experience for decades. He shares his insights on how companies can develop a differentiation strategy based on customer experience.